Competitive intelligence and its impact on decision making processes
Competitive intelligence is one of the most important disciplines that is born in the business world at the moment, and there is an increasing number of seminars and training courses as well as workshops, the fact that this feature of the fastest growing specialties , Concept Competitive Intelligence In ambiguous concepts, there are many definitions of intelligence and competitive exports are in fact completely wrong, many authors and theorists fail to agree on the same definition. (Ghannay and Mamluke, 2012).
Competitive intelligence is a double-edged sword used in a way that is optimal and contrary to the law, it had a major impact ( Precedent Changes in the company’s business and competitiveness in the investment environment through the development of its products and its ability to expand its market share and outside of traditional boundaries, were either used unethically and illegally led to enormous financial costs. And legally exposed employers to accountability and sanctions.
Is a program that develops organizations for the collection and analysis of information about the activities of competitors and trends for public sector business to reflect positively on the goals of the organization, and usually primary sources and secondary , Collects data from the main objective of the competitor. Intelligence is to provide information for the decision to add value to the organization (Salvador and Casanova, 2012) The Importance of Competitive Intelligence Explains the importance of competitive intelligence in that it broadens the organization’s perspective, and enables them to have a comprehensive picture Provides. To make important decisions, and also make a prediction intentionally. (Wright & Ellsayed & Craig, 2009) The norms of competitive intelligence have evolved gradually, but the system during the seventies of the last century, and the reason for this, is the expansion of companies. Different regions of foreign cultures, with diverse needs of customers, and also increase competition among companies. (Momeni & Mehfazoon, 2013)
Increasing knowledge is a good thing and an important one and paying money to acquire knowledge is not a disadvantage, as companies are not immune to the effects of knowledge (competitive intelligence), whether positive or negative, companies have not exploited It has the advantage that competitors use them. (Erikson and Rothberg, 2012)
Competitive intelligence and salespeople
The impact of competitive intelligence on the operation of strategic decisions, as a representative sales based on daily behavior, on an individual level and direct with its customers, and this method is one of the most effective resources within the company to gather information, And the data collection process has the same percentage of reliability and the quantity is more data. (Douglas & Hughes & Rapp, 2012)
Today we need smart competitive systems for the collection and analysis of large-scale data, which use network visualization to detect processes occurring between agents or non-sufficient. The complex network of statistical physics, to analyze the development of large networks, and the important developments in this field that I am contributing to overcome the obstacles faced by competitive intelligence. (Gay, 2012)
Competitive Intelligence vs. Anthropological Approachglin states that Motorola has opened up an electronic market to the Japanese market, and that the Japanese honor them through the use of US government power. Intelligence has changed human behavior through culture and broader perspectives and many empirical research, but I have seen the role of roads anthropology within the work, particularly the neglected strategy in the search market, indicating that World War I In the later era II developed as a commercial research for quantitative methods. (Camilla & Luis, 2012) Competitive intelligence and economic espionage.com have become acceptable practitioners in the business world to gather intelligence and improve decision making and investment practices, intelligence is a qualitative leap in competitive practices and professionalism of the highest . Over the past decades, many large companies in the United States participated in these practices and enlarged their entire budgets to achieve a competitive environment. (Richardson & Luchsinger, 2007) In 1990, problems arose in relation to information theft or what some companies believed it to be intellectual property theft, which led to the development of a law that imposed penalties for each spy so that theft or intellectual theft Fines of $ 10 million and property imprisonment for 15 years in prison. But it cannot be confused with competitive intelligence and espionage, espionage is illegal and unethical, while competitive intelligence it is legal and is associated with an elaborate code of ethics. There is also a Competitive Intelligence Professional Association, consisting of 10,000 members, who exchange information on the business practices of competitive intelligence, and is also an analytical function of decision-making optimal. (Richardson and Luchsinger, 2007)
Competitive intelligence organizations take decisions taken in various fields to their new tasks.
1-Determine who are the company’s competitors. 2-Determine what you want to know about your competitors, also document the data showing your competitor’s level of work. Organize the organization’s sources and devise new strategies to obtain information. The company cannot reach them. 4 – Monitor the actions of the competitors and continuously transfer it to the administration to deal with it in a proper manner. (Mockler, 2001)
Use of competitive intelligence in the field of rail. Competitive intelligence is a competitive advantage for companies because it provides corporate information to owners and managers, and within this information is as follows: information about prices offered by competitors, percentage of discounts they offer, contracts. , Product specifications, where you buy competitors’ goods and at what price, market share to competitors ratio, competitors’ plans, market competitors’ reputation, and suppliers who deal with suppliers agree on them, and those partners There are contestants, and what type of advertising they use. (Geldis and Deledka, 2013)
The goal of intelligence competition is early warning to companies to prevent threats that can affect market share, sales ratio and size of profitability in the medium and long term, as well as the reputation of these companies is important. Impact on customer decision making and mitigating risk in Baatli development strategies and tactics for the survival of the company in a competitive investment environment. (Valerie, 2014) Competitive Intelligence Agents Success 1- Top management support and involvement is supported by senior management one of the main factors that leads to the success of competitive intelligence, for a thorough investigation and knowledge of senior management Must be committed These powers have been wielded by the Board of Directors. (Kahner said in 1996, Ghanane and Mamlok, 2012) 2-Effective competitive intelligence must be made clear by careful readers of articles and publications, as well as carefully scrutinizing industrial and business meetings of reports, which show the effectiveness The application of this intelligence becomes the basis. (Gilead, 1989 1989)
The Competitive Intelligence Professionals Association imposed a strict code of conduct that prohibits employers from violating prescribed laws, and, themselves, misuse the following items of assembly: increased recognition of information collected and respect for professional work, imposed Complying with all laws, whether domestic or international, in order to avoid confrontation in the field of information and communication technology, to comply honestly and to maintain a commitment to policies and guidelines, it is very intensive to obtain relevant information. (Hemphill, 2002)
In light of the foregoing that intelligence affects him competitively and is important to advance the company’s growth and expansion and ability to compete in the global and domestic markets and to predict the needs of the market and competitors’ plans for the future is. The contemporary approach to markets has become a presence under the age of globalization and openness to global markets, a source of IQ competitiveness and sustainability with the very companies that were rightly used ethically and legally, and competitive intelligence competitive advantage It is believed to provide huge sums of money to companies to refine new and modern technologies and equipment and to provide sophisticated technical support in searching for information and sources that consider the company’s mission and value.
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